Posted By Louise Pakeman

A presence on the Internet is vital. I have a web page with an active blog and a presence on face book But you have to get people on line to see these. Business cards distributed as widely as possible work well.

I have done no paid advertising, but sent review copies to places who have expressed willingness to review. I have approached distributors with an even more depressing result than publishers. NONE have had the courtesy to even email a NO response! Extremely frustrating when booksellers say they only buy through distributors! However small independent specialist shops who already stock my books have placed orders. My biggest sales however are from word of mouth, I have had more than one person order a single copy as a present for a friend and follow with another order because ‘it looks so interesting they want to read it themselves’ Without exception comments on the cover are full of praise.

And the subject of my book? Cats – but a cat book with a difference. It is basically a memoir of my own life through the special cats who have shared time with me. The few publishers that did comment on the subject all said the same thing, it fell between two stools, it could not be classified as a memoir or a cat book! The comments I have had to date from those who have read it tell me that is exactly what they like about it! Maybe publishers and distributors are mistaken in feeling they need to classify books so rigidly.

To sum up I would say publish yourself by all means if you have faith in your work, but do it with professional help. I have talked to people who have done the entire hard slog themselves from getting the ISBN to dealing with printers and they have said how tough it was. Then at the end they still had to sell it.

My advice is write the best book you can and get it produced as well as possible. With interesting content and an eye catching cover the book will sell itself. Each copy that goes out is an ambassador for the others. Even if sales are slow but are mostly at the full retail price you will end up better off than selling through distributors at a huge discount.

THE POWER OF THE CAT by Ann Walker. Can be viewed on the author’s website, and on Power Of The Cat
1 Comment(s):
Jennifer L said...
I have also done the self publishing thing and of course it's hard to find your market. I think with "Power of the Cat" book it would be a novelty buy from lovers of kitties, so you're more likely to sell at large flea markets (pun) and simple JVs with 'cat holiday' places, where you put your book in front of pet lovers. Please check out my self-publishing blog, I have unique ideas around marketing.
July 16, 2014 06:55:08
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Louise Pakeman


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